Men's self-improvement creator and jiu-jitsu athlete
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Matt Graham Men's self-improvement creator and jiu-jitsu athlete
Matt Graham | Orlando, FL, United States
0.0k Followers
0.0k Followers
Men's self-improvement creator. Fitness, jiu-jitsu, discipline, mindset. 1.5B+ organic views and 1.1M followers, primarily young men aged 18–34 who buy what they’re told to build with.
Packages
1 UGC Video Ad (90 Seconds)
$1,500
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
My audience is overwhelmingly young men, roughly 65-72% male and mostly 18-34, with 25-34 being the largest single group. Primarily US-based, with the UK as the next biggest market. They're in the gym, on the mats, and actively working on themselves. Fitness, self-improvement, men's health, jiu jitsu, discipline and mindset are the core interests. Highly engaged with 320K+ monthly engagements and 3.5M views in the last 30 days across TikTok, Instagram, and YouTube. This is the exact buyer for supplements and sports nutrition, apparel and activewear, grooming, fitness tech and wearables, combat sports gear, and any product built for men who take themselves seriously. They act on recommendations from people they trust rather than just scrolling past.
What brands have you worked with?
1st Phorm — brand partner for 3+ years. Flown out to their HQ, featured across their channels, an ongoing relationship rather than a one-off post.
ClickUp — 5 sponsored campaigns and counting, ranging from brand awareness to product feature spots.
Also worked with Brick, SaunaBox, and others.
Guest on the Real AF podcast with Andy Frisella, twice.
$1,500
Content built for your brand to run as a paid ad — my face and voice selling your product, delivered with usage rights. Priced with paid-ad licensing included.
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