Bubbles skincare, Rituals, Saga Jewels, Rare Beauty, Victoria Beckham, Super Social, White Rabbit Café

1. Demographics • Gender: 61% Female, 26% Male • Age Groups: • 33.5% are 18-24 years old → Likely college students or young adults starting their careers. • 38.9% are 25-34 years old → Young professionals balancing work, personal care, and lifestyle trends. • 18.2% are 35-44 years old → Likely women interested in self-care, beauty, or skincare advice. • Location: Primarily based in Ireland (but could expand as you grow). 2. Interests & Pain Points Your audience is interested in: ✔ Skincare & Beauty: They want easy, effective, and affordable skincare/makeup routines. ✔ Fashion & Lifestyle: They follow trends but are also looking for budget-friendly and practical outfit ideas. ✔ Student Life & Productivity: Many are students or young professionals who want realistic self-care and time management tips. ✔ Affordable & Practical Living: They love money-saving hacks, simple routines, and attainable beauty/wellness recommendations. They struggle with: ❌ Finding skincare products that actually work for their needs. ❌ Balancing school/work with self-care and fun. ❌ Wanting to look good without breaking the bank. ❌ Decision fatigue from too many beauty, fashion, or lifestyle choices. 3. Audience Behavior on TikTok • Engagement: Your audience is highly engaged, with most viewers coming from the For You Page (86.9%). This means your content is reaching new people rather than just your followers. • Peak Activity Time: Most are online from 6-7 PM, likely after school or work, making this the best time for engagement. • Preferred Content Format: ✔ Quick & Engaging Videos (8-15 seconds) that deliver value fast. ✔ Carousels for step-by-step guides or aesthetic inspiration. ✔ Relatable, Story-Driven Content—they connect with personal experiences