UGC content creator
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Mel Van Niekerk UGC content creator
Mel Van Niekerk | Atlanta, GA, United States
0.0k Followers
0.0k Followers
As a UGC creator and content strategist with over 17 years of experience in PR and brand management, I specialize in crafting engaging, lived-in content across lifestyle, fashion, beauty, fitness, and food and beverage niches. My passion for storytelling shines through in every project, whether I'm showcasing the latest fashion trends, sharing fitness tips, or exploring culinary delights. When I'm not curating captivating content, you'll find me navigating the whims of my adorable dog or organizing memorable gatherings. With my distinct South African accent, I bring a unique flair to collaborations, making each partnership a delightful experience for brands and audiences alike.
Packages
1 UGC Unboxing (15 Seconds)
$75
Basic quick reel showing product, reaction and tagging band.
1 UGC Video Ad (30 Seconds)
$300
1 x Fully edited ad-ready reel for organic posting.
1 UGC Video Ad (30 Seconds)
$450
RAW footage for a 30 second add (B-roll) to use for paid ads, perpetu…See More
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 950,000 across the globe.
FAQ
Who is your audience?
My primary audience is women 34–65: pragmatic, style-conscious, and intentional about how they spend. They're in their earning years, they buy based on trust and relatability, and they respond to real-life demonstration not polished perfection. Many are navigating midlife transitions including health, careers, kids leaving home, and rediscovering themselves. They're actively investing in their lifestyle, appearance, wellness, and home. My secondary audience is men 25–35, likely reached through lifestyle, food & beverage, and fitness content. They engage with authentic, no-fluff delivery and product-in-context storytelling.
Both segments skew toward considered purchasers, not impulse buyers. They research before they buy, which makes conversion-driven UGC the right fit for this audience.
What brands have you worked with?
Bells & Becks (Luxury fashion), Ridge (Tech), DRMTLGY (Skincare), Re-Glow (skincare), JOUER (Beauty), Bon Charge (Wellness), Nood (Wellness & Beauty), Tost (Beverages), Laura Gellar (Make up), Dr. Idriss (Skincare), Ettitude (Lifestyle Luxury Bedding), Skinnify (Athleisure), Challans de Paris (Skincare), OvII (Women's Health)
$75
Basic quick reel showing product, reaction and tagging band.
or
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How does it work?$75
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