Beauty, Lifestyle, and Social Media Marketing
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Mia Wallace Beauty, Lifestyle, and Social Media Marketing
Mia Wallace | Sydney, NSW, Australia
Hi, I'm Mia, a Sydney-based UGC creator and social media marketer with over three years of experience in digital marketing.
I create authentic, relatable content across beauty, skincare, lifestyle, fashion, travel, pets, and everyday consumer products. My content focuses on real-life product experiences, including testimonials, product demos, unboxings, lifestyle vlogs, voiceovers, and organic-style social media content.
My audience consists primarily of Gen Z and millennial women interested in beauty, self-care, lifestyle, shopping, travel, and discovering products that genuinely improve their everyday lives. As both a creator and a marketer, I know how to craft content that feels authentic to consumers while aligning with brand objectives.
Packages
1 UGC Product Photo
$50
1 UGC Photo Ad
$50
1 UGC Testimonial/Review (60 Seconds)
$100
1 UGC Unboxing (60 Seconds)
$100
1 UGC Product Video (60 Seconds)
$100
1 UGC Blog (60 Seconds)
$100
1 UGC Tutorial (60 Seconds)
$100
1 UGC Video Ad (60 Seconds)
$150
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
My audience consists primarily of Gen Z and Millennial women aged 18–35 who are interested in beauty, skincare, makeup, self-care, lifestyle, shopping, travel, food, and discovering products that genuinely improve their everyday lives.
As a creator, I focus on authentic and relatable content that feels like a recommendation from a friend rather than a traditional advertisement. My audience values honest reviews, product demonstrations, lifestyle content, and practical recommendations they can incorporate into their daily routines.
I create content that resonates with busy women looking for beauty products, lifestyle upgrades, travel inspiration, everyday essentials, and trending products worth trying.
What brands have you worked with?
While I am currently building my UGC portfolio, I bring over three years of experience in digital marketing and social media management.
Throughout my career, I have worked with brands across beauty, hospitality, trades, wellness, property and corporate sectors, creating content and campaigns designed to engage audiences and drive results.
My UGC content combines authentic storytelling with a marketer’s understanding of what performs on social media, helping brands connect with consumers in a genuine and relatable way.
$50
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$50
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