My audience is made up of politically and economically curious Australians who feel underserved by mainstream media. They are highly engaged, information-seeking individuals who want clear, accessible explanations of complex issues that directly impact their lives — including cost of living, energy, housing, and government policy. Skews toward younger to middle-aged adults (18–40), including students, early-career professionals, and working-class audiences • Distrustful of traditional media narratives • Motivated by fairness, transparency, and accountability • Interested in understanding “how the system actually works” • Values practical, real-world explanations over academic or elitist language

Ecovacs, Factfinder, Reeljobs