Everyday women navigating early adulthood—primarily Gen Z and younger Millennials, aged 18 to 30. These women are typically recent grads or young professionals who are in the early stages of building their careers, routines, and lifestyles. They’re drawn to content that is authentic, helpful, and aesthetically pleasing. They value self-growth, productivity, and finding balance while figuring out life on their own. Many are looking for relatable advice on job searching, mental health, and self-care, as well as affordable beauty, lifestyle, and Amazon product recommendations. They turn to my content because it feels real and reassuring, offering practical tips and inspiration without the pressure of perfection. Brands and businesses that want to connect with that same demographic. These include beauty, skincare, wellness, fashion, and tech brands—especially those on Amazon or targeting Gen Z consumers. These brands are looking for creators who can produce high-quality, relatable content that doesn’t feel like an ad. They want a professional partner who understands marketing, knows how to speak their audience’s language, and can create content that builds trust and drives engagement.