18-year-old fragrance creator; founder of self-funded ScentXplore NYC
ShareSave
1/5
Show All Photos
Massimo Loyo Gonzalez 18-year-old fragrance creator; founder of self-funded ScentXplore NYC
Massimo Loyo Gonzalez | Alpharetta, GA, United States
0.0k Followers
0.0k Followers
0.0k Followers
I'm Massimo, an 18-year-old fragrance creator from Caracas, Venezuela, raised in Atlanta, Georgia. I run m.l.fragrance and host 100 Days, 100 Fragrances — a daily fragrance review series that consistently reaches audiences far beyond my follower count. My top reel has reached 143K+ views, with 98% of those views coming from non-followers.
I make fragrance accessible to a younger generation discovering niche and indie scents for the first time. No elitism, no gatekeeping — just genuine passion and storytelling. I attended ScentXplore NYC, self-funded when I had under 300 followers, and have active brand relationships with Jo Milano, Tomavicci, Khadlaj, Bharara Beauty, and BellaVita Luxury.
Open to paid posts, PR gifting, and UGC across Instagram, TikTok, and YouTube Shorts.
Packages
All
Instagram
UGC
1 Instagram Reel
$85
Dedicated fragrance reel posted to my Instagram. Authentic review sty…See More
1 UGC Product Video
$85
High quality product video created for your brand's own use. Never po…See More
Negotiate a Package
Tailor a collaboration to your needs: propose custom terms, pricing, or requirements.
Analytics
Create a free account to unlock analytics for 910,000+ creators
Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
Create a free account to unlock reviews for 910,000+ creators
5 Reviews · 
4.9
4.9
Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 910,000 across the globe.
Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 910,000 across the globe.
FAQ
What brands have you worked with?
o Milano, Tomavicci, Bharara Beauty, Khadlaj Perfumes, BellaVita Luxury, floriuku, amoroud, maiora parfums, city rhythym
Who is your audience?
My audience is primarily males aged 16 to 30 who are passionate about fragrance, grooming, and personal style. They range from fragrance beginners discovering the hobby for the first time to enthusiasts exploring niche and indie brands. My content reaches well beyond my follower base with 98.3% non-follower reach on top content, meaning brands get introduced to completely new consumers.
$85
Dedicated fragrance reel posted to my Instagram. Authentic review style with storytelling. Consistently reaches non-follower audiences — top reel hit 143K+ views.
or
Negotiate a Package
How does it work?$85
Can't find what you need?
Negotiate a Package
