Baby & Family Brand Specialist | UGC Creator & Content Strategist
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Molly Wedige Baby & Family Brand Specialist | UGC Creator & Content Strategist
Molly Wedige | Madison, WI, United States
I'm a content strategist and creator specializing in baby and family brands, with a focus on multi-hook concepts. I'm Motion-certified in creative strategy, which means that before I pick up a camera, I'm already thinking about who I'm talking to and what will actually make them stop scrolling. Every hook, persona, and script is built on strategy, not guesswork. That foundation is backed by years of production experience, including leading large professional shoots and running my own photography business. I bring the same eye for detail to UGC, creating content that feels organic enough to earn trust while being intentionally crafted. I'm also a mom, so I understand this audience firsthand and bring that lived perspective to every piece of content I create.
Packages
1 UGC Product Photo
$150
Styled, on-brand product photography shot with intention. Strategical…See More
1 UGC Blog
$150
1 UGC Unboxing
$200
A first-impression reaction video, capturing the unboxing experience,…See More
1 UGC Testimonial/Review
$250
A genuine product review delivered on camera, focused on natural, cre…See More
1 UGC Photo Ad
$250
Styled product photography licensed for use in paid social or display…See More
1 UGC Product Video
$250
One video, strategically scripted around a specific persona or pain p…See More
1 UGC Video Ad
$475
A strategically scripted video built specifically to perform as paid …See More
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Analytics
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 980,000 across the globe.
FAQ
Who is your audience?
I’m early in building my own following, but I bring deep insight into the audience that matters most for baby and family brands: parents navigating early childhood, from pregnancy through toddlerhood. As a mom, myself and through researching personas and paying points as a content strategist, I understand what this audience worries about, what convinces them, and what makes them stop scrolling, which is reflected in the strategic hooks throughout my portfolio.
What brands have you worked with?
I’m currently building my first paid brand partnerships. To show my approach in action, my portfolio includes concept work I created for Pipette Baby, Moonkie, Tubby Todd, and Lovevery - each with strategically distinct hooks built around real personas for that brand.
$150
Styled, on-brand product photography shot with intention. Strategically shot so the photo is clean enough for your feed, but real enough to build trust.
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How does it work?$150
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