Comedy and Wellness Creator
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Mykal Povoas Comedy and Wellness Creator
Mykal Povoas | London, LND, United Kingdom
Big Myk is a London-based on-camera personality blending culture-coded comedy with an aspirational, real-life wellness arc. Myk fuses elements of British-Caribbean heritage, queer culture, and a relatable fitness journey to create highly engaging, highly shareable sketch content and punchline captions. Self-improvement without the cringe: laugh-first entertainment rooted in absolute authenticity.
My audience is Millennial-led, hyper-culture-fluent, and deeply community-driven. Age range: 25–44, with the highest concentration in the premium 35–44 purchasing bracket. I have a powerful, near-even gender split—52% female, 48% male—driven by a strong female affinity for Myk's comedic storytelling. Top markets: #1 United States, #2 United Kingdom.
Packages
1 UGC Video Ad
$170
1 UGC Testimonial/Review
$250
1 UGC Unboxing
$250
2 UGC Product Videos
$300
5 UGC Product Photos
$300
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Analytics
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1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews ·
4.9
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 910,000 across the globe.
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 910,000 across the globe.
FAQ
Who is your audience?
The Core: Millennial-led, hyper-culture-fluent, and deeply community-driven.
Age Range: 25–44 (with the highest concentration in the premium 35–44 purchasing bracket).
Gender Dynamic: A powerful, near-even split (52% Female / 48% Male), driven by a strong female affinity for Myk’s comedic storytelling.
Global Footprint:
#1 United States (High purchasing power & digital engagement)
#2 United Kingdom (Strong local presence to anchor regional campaigns)
Top cities: London leads, then major US cultural hubs like New York, plus cities like Houston, Philly, Atlanta, Chicago, Baltimore, LA (signals strong reach into Black culture + diaspora-heavy markets and big entertainment cities)
What brands have you worked with?
Huel
Weightworld
Newbeing
$170
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$170
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