Alex Paine | Easy beauty and style for women over 45 - content creator

Photo of me using a product with a review.

My stories consist of a 3-5 slides sets. I can promote a product in IG Stories by naturally integrating it into my daily routine—starting with a visual of the product in use, followed by a clear, relatable explanation of its benefits and the science or key ingredients behind it. I walk my audience through how, when, and why I use it, highlighting how it fits seamlessly into my lifestyle. I also share personal results or observations over time to build credibility and trust. My Reels are consistently engaging and well-received, often driving strong interaction and genuine interest, which I can extend into Stories with interactive features like polls, links, and Q&As to encourage deeper connection and product discovery.

In my feed posts, I create visually appealing animated carousels - typically a set with 3-5 slides - that combine clean, elegant visuals with informative text and thoughtful descriptions. Each slide is designed to guide my audience through the product’s key benefits, usage tips, and how it can elevate their daily routine or personal style. I focus on clarity, aesthetic cohesion, and value-driven content that resonates with women looking for practical yet elegant solutions. Posts are crafted to be save-worthy and shareable, with direct links included for easy product access and a clear call to action that encourages exploration and engagement.

In my reels, I focus on visually engaging storytelling—whether it's a quick transformation, a “how I use it” breakdown, or a side-by-side comparison—paired with informative voiceovers or on-screen text that highlights the product’s key benefits. I incorporate trendy elements like current music, stylish transitions, and modern text overlays, but always adapt them to suit the taste and expectations of my audience: women who appreciate elegance, practicality, and authenticity. I also use interactive tools like polls and questions to spark engagement and invite genuine conversation around the product.

My stories consist of a 3-5 slides sets. I can promote a product in IG Stories by naturally integrating it into my daily routine—starting with a visual of the product in use, followed by a clear, relatable explanation of its benefits and the science or key ingredients behind it. I walk my audience through how, when, and why I use it, highlighting how it fits seamlessly into my lifestyle. I also share personal results or observations over time to build credibility and trust. My Reels are consistently engaging and well-received, often driving strong interaction and genuine interest, which I can extend into Stories with interactive features like polls, links, and Q&As to encourage deeper connection and product discovery.

I focus on visually engaging storytelling—whether it's a quick transformation, a “how I use it” breakdown, or a side-by-side comparison—paired with informative voiceovers or on-screen text that highlights the product’s key benefits. I incorporate trendy elements like current music, stylish transitions, and modern text overlays, but always adapt them to suit the taste and expectations of my audience: women who appreciate elegance, practicality, and authenticity. I use questions to invite genuine conversation around the product.

I focus on visually engaging storytelling—whether it's a quick transformation, a “how I use it” breakdown, or a side-by-side comparison—paired with informative voiceovers or on-screen text that highlights the product’s key benefits. I incorporate trendy elements like current music, stylish transitions, and modern text overlays, but always adapt them to suit the taste and expectations of my audience: women who appreciate elegance, practicality, and authenticity. I also use interactive tools like polls and questions to spark engagement and invite genuine conversation around the product.

In my Youtube videos I incorporate a head shots with an activity and product shots, using an engaging multi-camera filming. I explain product benefits and how I use it in my routine in a relatable way, explain the reasons I chosen this particular product and scientific research behind it when applicable. I keep my Youtube videos as short as possible and make them as engaging as possible while being relatable. I incorporate product links, discount codes but I don’t aggressively sell the items but frame it subtly, as a friend suggestion.