Gen X UGC Creator for Lifestyle, Beauty, and Wellness Brands
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Joan Waddell-Copeland Gen X UGC Creator for Lifestyle, Beauty, and Wellness Brands
Joan Waddell-Copeland | Plymouth Meeting, PA, United States
0.0k Followers
0.0k Followers
Gen X UGC creator specializing in lifestyle, beauty, wellness, and fashion content. I create relatable, polished short-form videos, including testimonials, product demos, voiceovers, storytelling, and lifestyle B-roll. My audience is primarily women 40+, and I bring a mature consumer perspective that helps brands connect with an often underrepresented demographic.
Packages
All
Instagram
UGC
3 Instagram Stories
$75
Three Instagram Story frames featuring natural product integration, b…See More
1 Instagram Photo Feed Post
$100
One high-quality Instagram feed photo featuring the product, includin…See More
1 Instagram Reel
$200
One Instagram Reel featuring authentic product integration and brand …See More
1 UGC Product Video
$200
One 30-second UGC product video featuring natural on-camera delivery,…See More
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Analytics
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.2m across the globe.
FAQ
Who is your audience?
My audience is largely women over 40 who enjoy fashion, beauty, skincare, wellness and lifestyle content that feels realistic and relevant to their lives. They still care about style, beauty, discovering new products and taking care of themselves, while wanting recommendations from women they can genuinely relate to. As a Gen X creator, I bring the perspective of a consumer who understands this audience from firsthand experience.
What brands have you worked with?
I’ve created content across fashion, beauty, skincare, wellness and lifestyle, working with brands including Align Probiotics, Popilush, Prime Prometics, Falechay and Imani Jewelry. My experience includes testimonials, product demonstrations, try-ons, voiceovers, talking-head content and lifestyle-focused short-form video.
$75
Three Instagram Story frames featuring natural product integration, brand messaging and applicable tags or links.
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