My audience is primarily Gen Z and young millennial women (18–34) who love lifestyle content that feels real but elevated. A strong portion of my community is Muslim and multicultural, and they connect most when content reflects modest fashion, everyday routines, and authentic representation. Where they’re based: Most of my audience is in the U.S., with a strong concentration in Texas (especially Houston and Dallas) and other major cities nationwide. I also have a growing base across the MENA region and Europe, especially when I post travel and cultural storytelling. What they’re into: Style and beauty: modest outfit styling, everyday glam, staples that look expensive, and practical skincare and makeup. Lifestyle and travel: coffee spots, city days, hotel finds, and realistic tips for busy schedules and trips. Wellness and routines: gym classes, matcha and coffee, balanced meals, and doable self-care that fits real life. Culture and community: faith-conscious content, cultural storytelling, and “big sister” advice that’s relatable and honest. How they engage: They save and share my guides, reply to Stories with questions, and DM for links when I break things down step-by-step. My strongest performance comes from short-form Reels and TikToks, voiceover storytelling, and Story series, plus quick carousels that include outfit details and location tags. Buyer mindset: They’re excited by brands that feel inclusive, high-quality, and actually attainable. They convert when they can see how I use a product in real life, and trust builds when the content feels like me, not an ad.

Selected Collaborations, Features, and Clients Beauty and fragrance • CHANEL Chance Eau Tendre: Fragrance-focused content highlighting styling and lifestyle integration • Maison Margiela REPLICA: Aesthetic-driven features showcasing the scent within daily routines • Orbella Beauty: Gifted collaboration featuring product highlights, tutorials, and honest reviews Fashion and lifestyle • Vela: Modest fashion and hijab styling content incorporated into everyday looks and storytelling • Marriott Bonvoy / Moxy Williamsburg: Hotel stay content including Reels, photo carousels, and neighborhood guides • JW Marriott Bosphorus (Istanbul): Luxury travel storytelling featuring property highlights and rooftop content Food and lifestyle • Local cafes and matcha spots: Recurring organic features with aesthetic product shots and “where to find it” recommendations Community, nonprofits, and events • Human Concern International: Mission-aligned content supporting humanitarian campaigns and community awareness • Radio One Houston Veteran’s Day Golf Classic: Influencer attendance and event coverage • Plus 1: Ongoing social campaigns, vendor spotlights, recap Reels, and event promotional assets • Arab Run Club: Event coverage with recap edits and photo content • The Voice of Africa: Event and community-focused coverage and storytelling content • Just4Kira: Collaboration and community-based content creation • Vabches: UGC and lifestyle content creation Content Formats I Deliver • Short-form video (Reels, TikTok): Voiceover storytelling, hooks, and ad-ready pacing • Photo carousels and Stories: Direct engagement, product breakdowns, and linkable recommendations • Aesthetic UGC for paid usage: High-quality editing, multiple variations, and performance-focused structure • Recap edits: Fast-paced storytelling with clear CTAs for events, launches, and campaigns