Punch - UGC Product Content & Lifestyle Video House of Harlow Bedding - UGC Lifestyle & Product Content

My audience is primarily women aged 25–44 who are interested in creating a balanced, active and enjoyable lifestyle. They are drawn to authentic, relatable content around wellness, beauty, lifestyle, travel, outdoor adventures and products that genuinely add value to everyday life. My audience appreciates content that feels natural and trustworthy rather than overly polished or scripted. They want to see how products actually fit into real life, whether that's discovering a new skincare product, trying a wellness product, finding something useful for an outdoor adventure, or seeing a product demonstrated in an everyday setting. My content particularly appeals to: • Millennial women looking for products, experiences and inspiration that fit their lifestyle • Outdoor and adventure lovers interested in hiking, skiing, mountain activities, nature and exploring • Wellness-focused consumers interested in self-care, healthy habits, fitness and feeling their best • Beauty and skincare shoppers who value genuine product demonstrations and reviews • Travel enthusiasts looking for travel inspiration, useful products and experiences • Busy women and mums who appreciate realistic, achievable lifestyle content without perfection • Consumers who discover products through social media and want to see them used before deciding to buy • Women who value quality and authenticity and are more likely to trust relatable recommendations than traditional advertising Because I live in British Columbia, I can also bring a strong Canadian and outdoor lifestyle perspective to branded content, while my British background gives my content an additional personality and point of difference. Overall, my audience is looking for inspiration, honest recommendations and products that make everyday life easier, healthier, more enjoyable or more adventurous.