My audience is primarily Gen Z and young millennial women who are passionate about fashion, personal style, and creativity. They are style-conscious individuals who seek outfit inspiration, trend-driven looks, and unique ways to express themselves through clothing. They are highly engaged with aesthetic content, especially Pinterest-inspired visuals, “It Girl” fashion, and curated lifestyle imagery. Many of them are interested in sewing, DIY fashion, thrifted styling, and building a wardrobe that feels original rather than mass-produced. My audience values individuality, sustainability, and creativity. They are drawn to content that shows the process behind fashion, from designing and sewing garments to styling complete looks. They trust authentic recommendations and are influenced by content that feels relatable, visually appealing, and aspirational. They are active on platforms like Instagram and TikTok, where they engage with outfit inspiration, fashion transformations, tutorials, and product recommendations. They are not just viewers but consumers who are likely to save, share, and purchase products that align with their aesthetic and lifestyle.

Amazon and Sovrn