Gamma, Relume, Emergent, Ideogram

Aashish’s audience on Instagram is primarily young men aged 18 - 34, making up nearly 80% of his followers. The majority are based in India, with strong clusters in metro cities like Bangalore, Delhi, Hyderabad, and Mumbai, while smaller but notable pockets come from the United States, and other western countries. They are digitally native Gen Z and millennial professionals or students who are most active between noon and late evening, typically engaging during study breaks, work downtime, or after hours. This demographic skews heavily toward tech enthusiasts who are curious, ambitious, and constantly seeking ways to get ahead in the fast-changing digital and AI-driven economy. What excites them most is disruptive, game-changing information. Posts framed around breakthroughs, big launches, or bold comparisons like new tools announcements, AI beating agencies, or tools that “destroy” incumbents, resonate far more than softer, niche explainers. They want content that makes them feel like insiders, giving them an edge in knowledge, career, or money-making opportunities.