Photography | Architecture | Destinations | Colors
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Omar El Mrabt Photography | Architecture | Destinations | Colors
Omar El Mrabt | Helsinki, Finland
I run Omar Visuals, a Helsinki-based creative agency producing cinematic, social-first video and photography for hospitality, travel, and city brands.
On Instagram, I create visually refined Reels and brand integrations focused on architecture, restaurants, design, and Nordic urban lifestyle. My work combines a strong visual identity with clear destination value, helping places feel desirable, relevant, and worth visiting.
My audience is international and travel-oriented, with strong reach in Finland, Germany, the United Kingdom, and the United States. They follow for curated city experiences, premium hospitality, and high-quality visual storytelling.
Packages
10 Instagram Stories
$350
1 Instagram Reel
$1,100
3 Instagram Reels
$2,300
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
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December 2023
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Brand
December 2023
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FAQ
Who is your audience?
My audience is international and Nordic-based travelers who are interested in design, architecture, hotels and modern city lifestyle.
Most of my audience is 25–44 years old, urban, visually oriented and interested in premium travel experiences, hospitality and lifestyle brands.
They follow me for cinematic Helsinki content, destination inspiration and curated city moments.
What brands have you worked with?
I’ve worked with tourism boards, hotel groups, transportation brands and cultural institutions across Finland and Europe.
Hotels & Hospitality
Strawberry Hotels, Scandic Hotels, Sokos Hotels, Kämp Collection, Radisson RED, Best Western
Tourism
Visit Helsinki, Visit Spain, Visit Greece, Visit Turku, Visit Porvoo, Visit Tallinn
Transportation & Travel
Helsinki Airport, Viking Line, Tallink Silja, Eckerö Line, TUI, Uber, Taksi Helsinki
Culture & Lifestyle
Finlandia Hall, National Museum…
$350
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