I run Overland Finds, a daily TikTok featuring the world's most interesting overland rigs - Unimogs, Mercedes 814s, vintage Defenders, expedition campers, and self-builds from across the US, UK, and Europe. Each video breaks down what makes a rig special: the build, the mods, the gear, and whether it's actually worth the asking price. My audience is a tight, high-intent niche of overland buyers, builders, and adventure travellers who treat my posts as buying guides. Videos average 800-1,500 views with strong save and share rates - they don't just watch, they bookmark. My content style is honest and editorial. I place gear naturally in the context of real rigs rather than as obvious ads, which is why my audience trusts the recommendations. Strong fit for rooftop tents, recovery gear, camp