My audience is culturally curious, pop-culture fluent and drawn to beauty, fashion, music, entertainment, travel and internet culture. My references naturally span the US and Europe, with a strong knowledge of Japanese and Korean culture shaped by travel and genuine interest in both markets. As a bilingual creator, I also connect naturally with Spanish-speaking audiences across Latin America. I’m comfortable moving between cultures, generations and niches — from mainstream trends to more specific cultural references.

Beauty / skincare / hair L’Oréal, Maybelline, NYX, Garnier, Kérastase, Olaplex, e.l.f. Cosmetics, Sephora, Rare Beauty, Glossier, Rhode, COSRX, Beauty of Joseon, Laneige, Anua, Tirtir, Rom&nd Fashion / accessories Adidas, Nike, Levi’s, Converse, Uniqlo, Mango, H&M, ASOS, Urban Outfitters, Steve Madden, Ray-Ban, Quay Entertainment / culture / music Spotify, Netflix, Max, Prime Video, Disney+, Audible, Letterboxd, Ticketmaster, Sony Music, JBL, Bose, Beats Apps / digital / lifestyle Canva, CapCut, Notion, Duolingo, Bumble, Tinder, Hinge, Revolut, Wise, Airalo, NordVPN, Headspace Travel Booking.com, Airbnb, Expedia, Skyscanner, Klook, GetYourGuide, Hostelworld, Airalo, Samsonite, Away Food / drinks Pepsi, Coca-Cola, Starbucks, Nespresso, Red Bull, Monster, Oreo, Doritos, Lay’s