Dog-Friendly Travel Creator
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Ruth Zammit Debono Dog-Friendly Travel Creator
Ruth Zammit Debono | Valletta, Malta
Dog-first™️ travel creator, journalist, and TV presenter based in Malta. I document the world through my mini poodle Roy, original watercolour art, and editorial storytelling — showing dog owners exactly where to go, how to get there, and what to pack.
I write for KM Malta Airlines' inflight magazine, presented dog travel segments on national television, and have been published in the Maltese press. My audience of 7,200+ engaged followers saves and shares my content at 5-10x the industry average — they don't just watch, they plan trips from it.
Niche: dog-friendly travel · pet lifestyle · art & illustration · Mediterranean destinations
Packages
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Instagram
UGC
3 Instagram Stories
$150
3-frame Instagram Story sequence featuring your product/destination w…See More
1 Instagram Photo Feed Post
$250
One Instagram carousel post (5-10 slides) — ideal for destination gui…See More
1 Instagram Reel (30 Seconds)
$350
One Instagram Reel (15-30s) featuring your brand, product, or destina…See More
1 Instagram Reel
$500
The complete content package: 1 Instagram Reel + 1 carousel or feed p…See More
3 UGC Product Photos
$200
3 high-quality product photos featuring your item in a lifestyle sett…See More
1 UGC Product Video (30 Seconds)
$250
One UGC product video (15-30s) — filmed to feel authentic, not script…See More
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5 Reviews ·
4.9
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December 2023
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December 2023
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FAQ
Who is your audience?
My audience is predominantly women aged 25-45 who travel with their dogs and refuse to leave them behind. They're based across Europe, the UK, and the US — educated, independent, and willing to spend more on travel, products, and experiences that include their pets. They're not casual dog owners — they're dog-first™️ lifestyle people who choose destinations, airlines, hotels, and restaurants based on whether their dog is welcome.
They also include art lovers, watercolour enthusiasts, and creatives who follow my illustration work — a secondary audience that overlaps with lifestyle, stationery, and home décor brands.
My followers are highly engaged — my engagement rate consistently sits at 5-10x the industry average, with unusually high save rates. This means my audience doesn't just scroll past — they bookmark, share, and come back. For brands, that translates to genuine purchase intent, not vanity metrics.
What brands have you worked with?
• KM Malta Airlines — Ongoing collaboration. I write for their inflight magazine Passaġġi and create content as a brand partner
• Hotel Principe for Pet Lovers — Dog friendly hotel ollaboration (Reel + Stories)
• Mħabba Collections — Jewellery collaboration (Reel + Stories)
• Amis — Dog friendly beauty salon collaboration (Reels + Stories)
• All’Antico Vinaio — Dog friendly food shop collaboration (Reel + Stories)
• Farmina — Dog food collaboration (Reels + Post + Stories)
• Katy & Grace — Dog accessories (harness content)
• Żiffa Malta — Maltese startup, portable fan product (Reel + Stories)
• Artwaves Malta — Ongoing artist interview series (monthly sponsored Reels)
• ONE TV Malta (Ta' Kuljum) — Fortnightly dog travel TV segment, Summer 2025
• Zest TV — Created, produced, hosted and edited twice-weekly TV magazine show, Summer 2024
$150
3-frame Instagram Story sequence featuring your product/destination with my mini poodle Roy. Includes: unboxing or arrival moment, product in use/location showcase, and a call-to-action slide with link or tag. Shot in Mediterranean or travel setting. Authentic, warm, editorial style - not an ad. Perfect for brand awareness and testing a collaboration before committing to a larger package.
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$150
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