I have worked with a mini business called “oh my mini doughnuts” which they have asked me to do a review for their latest arrivals in waffle fries , toffee syrup and more. They asked me to give an honest review so that they are aware when it comes to anything that needs to be upgraded to their products

Primary Audience: The Brown Girl Baddie on a Budget 1. Demographics (Who they are): • 75-80% Women, 20% Men • Age: 18-28 (60% are 18-24, 30% are 25-28) • Location: 70% South Africa (Cape Town 35%, Johannesburg 25%, Durban 10%), 20% Rest of Africa / UK, 10% US • Language: English + Afrikaans mix, relatable SA slang • Income: Students, entry-level professionals, part-time - R3k-R15k/month - they want AFFORDABLE luxury 2. Psychographics (What they love - this is what brands pay for): • They are brown / coloured / Black girls tired of makeup that doesn't match and fashion that doesn't fit their body • Obsessed with: Glow skin, soft glam, clean girl aesthetic, Shein hauls that actually look good, Clicks/Woolies beauty finds, self-care, "that girl" routines • They SAVE content to shop later - they don't just like • They trust real skin, real body, no filter - not Instagram perfect • They comment: "What shade are you?" "Is it see-through on hips?" "Does it work on hyperpigmentation?" 3. Why They Engage With Me: • I show how products look on melanin / brown skin, textured skin, real body (size S-M-L) - not model skin • I style affordable fashion to look expensive • I speak like their older sister / bestie in CPT, not a sales person • Cape Town relatable - student life, taxi, campus, Long Street thrift, Cavendish on a budget 4. Stats to Include (Replace with yours): • Avg Age: 18-28 • Top Interests: Beauty 85%, Fashion 90%, Lifestyle/Self-care 70% • Active Time: 6pm-10pm SAST • Engagement: They SAVE (avg XXX saves) + SHARE to friends + COMMENT to ask where to buy • Non-follower reach on Reels: XX% - meaning I bring NEW customers to brands