My audience is primarily women aged 28–45 who want to travel more but are held back by confidence, planning overwhelm, or not having someone to go with. They’re working professionals and creatives with disposable income, a strong appreciation for aesthetics, and a desire to experience the world now — not later. They’re drawn to solo travel, soft adventure, nature, city exploration, and elevated yet approachable experiences, and they actively seek tools, apps, services, and products that make travel easier, safer, and more inspiring. This audience is highly engaged, research-driven, and intentional with purchases, making them an ideal fit for travel brands, apps (eSIMs, booking tools), tour companies, and fashion/lifestyle products.

For my UGC work, I’ve predominantly collaborated with travel, tourism, and photography-related brands, creating ad-style content designed to feel organic while driving results. This includes tour companies such as Secret Food Tours and Ozia Tours, as well as a tourism campaign with Discover Ipswich (Queensland), set to go live next month. I’ve also created UGC ad content for travel and lifestyle product brands including Taz & Tez (stylish photography bags) and Cocoon (travel pillow bundle), producing performance-focused photo and video assets tailored for paid social. Outside of UGC, I bring 7 years of professional video editing experience and 3 years as a creative strategist for paid ads. Through LA-based social media ad agencies, I’ve also worked across a range of lifestyle and food brands including HelloFresh, Factor, Fabletics, and IPSY. My current freelance and work includes tech brands Sens.ai and Opus Clip, beauty brands Nailboo and FreeWill, pet nutrition brand Native Pet, and fashion brand Birddogs. This blend of UGC creation, photography, and ad strategy allows me to create content that not only looks beautiful, but is built to perform.