My audience splits primarily between the United States (~43%, concentrated in Houston, Texas, and the Southern markets) and Latin America (~35%, led by Venezuela, Chile, Colombia, Mexico, and Spain), with a secondary base in the Middle East (Lebanon, UAE). The dominant demographic is adults 25-44, which makes up 62% of all followers — prime purchasing-power age. Gender skews ~67% female after correcting for Instagram's unspecified category. The US segment is primarily first- and second-generation Latino professionals — Venezuelan, Colombian, Mexican, and Lebanese-American — who consume content fluidly in Spanish and English. They don't pick a language; they pick the creator. Behavior signals: my reels average 13%+ engagement rate (4x the platform-standard benchmark of 3%), and reach consistently extends 105% beyond my follower base — meaning the algorithm regularly pushes my content into non-follower discovery feeds. Saves and shares are unusually high, which is one of the strongest known correlates of purchase intent. Brand fit categories: fragrance, fashion, food and beverage (Latin and Mediterranean), wellness, lifestyle and home, financial services targeting Latino professionals, business and creator tools, and emerging luxury.

I come to creator partnerships from the brand-building side. Before pursuing creator deals on platform, I founded, co-founded, or built the visual identity for the following brands: • Ta-Umm — Co-founder. Family shawarma brand born from a 28-year origin story tracing from Lebanon to Venezuela to Texas. Houston-based food operation. • Pyraxis — Founder and creative director. AI-powered brand strategy and content agency, with an active client roster across food and beverage, beauty, and lifestyle. • Mystycscent Elegance — Created the full visual identity and launch concept. Fragrance brand. • @gadirak — Ongoing digital strategy and web partnership with beauty creator Gadir Aboukheir. This is my first active season pursuing creator-marketing partnerships on platform. My approach prioritizes long-term ambassadorships over one-off posts — I'd rather build a real story with three brands a year than execute thirty disconnected campaigns. I know how briefs are written, how brands measure ROI, and what separates content that performs from content that just exists — because I write the briefs from the other side of the table for my own agency clients. That perspective is what I bring to a partnership.