My audience is working software engineers — DevOps, cloud, platform, and backend developers building real production systems. It's a highly technical, high-intent B2B crowd: 93%+ are aged 25–44 (with the majority in the 25–34 core), 94–98% male, and around three-quarters watch on a desktop while following along hands-on at their dev machine. These are the people who evaluate, adopt, and expense developer tools — individual contributors who champion tools internally, plus the senior engineers and architects who hold budget. Reach spans 100K+ YouTube subscribers and 7M+ lifetime views, extended by my blog Jhooq which pulls high-intent developer traffic from Google search. Average view duration runs ~12 minutes, so when I feature a product, viewers actually stay and understand it. If your product is aimed at engineers building on AWS, Kubernetes, or modern GenAI/AI-agent stacks, this is exactly the audience you want in front of.

I've partnered with developer-tool and cloud companies including Teleport, Pulumi, Kestra, Trigger.dev, and Oracle. These collaborations typically go beyond a mention — I build a working project around the product and ship it as a hands-on video, a public GitHub repo, and an SEO-ranked companion tutorial on my blog Jhooq so the content keeps driving developer interest long after launch. My focus is always on genuine technical depth and real use cases, which is why my audience trusts the products I feature.