Men’s Style & Lifestyle Creator | 40+ Niches | 19% Engagement
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Paul Cooper Men’s Style & Lifestyle Creator | 40+ Niches | 19% Engagement
Paul Cooper | Stafford, STS, United Kingdom
0.0k Followers
I create men's style and lifestyle content on TikTok specifically for men over 40, one of the most underserved yet highest-spending demographics on social media. My content covers outfit breakdowns, grooming, calm, confident living, and celebrity style commentary.
My audience is 93.9% UK-based, 50% are aged 45 and over, and 43% are female partners actively shopping for the men in their lives.
My engagement rate over the last 30 days is 19%, which significantly outperforms that of many accounts several times my size.
If your brand targets men over 40 or the people who buy for them, my audience is exactly who you are looking for.
Packages
2 UGC Product Photos
$50
Two high quality lifestyle images featuring your product, styled in a…See More
1 UGC Video Ad (30 Seconds)
$70
A high quality UGC style video your brand can use on its own channels…See More
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
My audience is 93.9% UK based, with 50% aged 45 and over and 43% female, partners actively shopping for the men in their lives. They are style conscious, have disposable income and invest in quality over quantity. Brands targeting men over 40 or the people who buy for them will find my audience highly receptive and engaged.
What brands have you worked with?
Currently building my brand portfolio. I have pitched several UK menswear and grooming brands and am open to first collaborations with the right partners. My content quality and audience engagement speak for themselves.
$50
Two high quality lifestyle images featuring your product, styled in a calm, confident men’s aesthetic. Yours to use across your own channels, website and ads.
or
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How does it work?$50
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