My audience is primarily Gen Z and young millennial women interested in beauty, wellness, lifestyle, travel and personal growth. They are highly engaged with authentic, aesthetically elevated content that feels natural rather than overly produced. Many are interested in moving abroad, building a balanced lifestyle, self-care, luxury experiences made approachable and social-first recommendations they genuinely trust. My content performs best when combining storytelling, aspirational visuals and relatable experiences, especially across TikTok-style short form video.

I have previously worked on content, branding and creative projects involving brands and organizations such as Temu, Plata Card, Domino’s Pizza, Creatify, the Mexican Society for Quality of Life Studies and international lifestyle-focused campaigns. My background also includes consulting and strategy work connected to companies such as Aeroméxico, Telcel, Bimbo and Kinezis, giving me a strong understanding of branding, storytelling, audience psychology and conversion-focused content. I specialize in lifestyle-driven, organic-looking content across beauty, wellness, travel and luxury hospitality positioning, and I’m currently expanding my work within the Australian UGC and creator space.