Saudi Beauty Creator | Makeup, Skincare, Haircare & Fragrance
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Roqa Najjar Saudi Beauty Creator | Makeup, Skincare, Haircare & Fragrance
Roqa Najjar | Jeddah, Saudi Arabia
Roqa Najjar (روكا نجار), known online as Roqanajjar, is a Saudi beauty creator based in Jeddah. Since late 2022, she has built a fast-growing presence through makeup tutorials, skincare and haircare routines, fragrance discoveries, GRWM videos, firsthand product reviews, and beauty-led lifestyle content. Her distinctive on-camera personality brings together expressive visuals, practical guidance, and relatable storytelling.
Roqa's content has achieved reach beyond the size of her follower base. Her presence spans TikTok and Instagram audiences centered on Saudi Arabia and the GCC, a growing Facebook page active since 2024 with wider reach across the Middle East and North Africa, and an official YouTube channel launched in late September 2026. Her professional work includes creator-led campaigns, product launches, and beauty events with leading brands in Jeddah, Riyadh, and Dubai.
Packages
All
TikTok
UGC
3 TikTok Stories
$800
A three-story sequence presents a beauty or lifestyle product through…See More
1 TikTok Video (60 Seconds)
$5,600
A creator-led video features a makeup look, skincare or haircare rout…See More
1 UGC Product Video (60 Seconds)
$2,820
A beauty-focused product video shows the product in use through clear…See More
1 UGC Tutorial (60 Seconds)
$4,000
A step-by-step tutorial explains a makeup application, skincare routi…See More
1 UGC Testimonial/Review (60 Seconds)
$4,000
A firsthand review covers Roqa's product experience, relevant feature…See More
1 UGC Video Ad (30 Seconds)
$4,800
A short beauty video combines a clear opening, product demonstration,…See More
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
What brands have you worked with?
Roqa has developed professional relationships across makeup, skincare, haircare, fragrance, beauty technology, and personal care. Selected groups and brands in her portfolio include L’Oréal Groupe, Unilever Middle East, Lancôme, Maybelline New York, Kérastase, M·A·C, NARS, Fenty Beauty, Rare Beauty, Huda Beauty, Sephora, CeraVe, Bioderma, Dyson Beauty, Carolina Herrera, and Jean Paul Gaultier. These relationships have taken different forms, including creator-led campaigns, creator programs, product launches, and industry events.
Who is your audience?
According to Roqa’s own platform insights, women represent more than 90% of her audience across her key social channels. Audience geography varies by platform: Facebook gives her substantial reach across the Middle East and North Africa, while TikTok and Instagram are more strongly centered on Saudi Arabia and the GCC—important markets for beauty brands. Her audience follows her for makeup looks, skincare and haircare routines, fragrance discoveries, GRWM videos, practical tutorials, and firsthand product experiences.
$800
A three-story sequence presents a beauty or lifestyle product through Roqa's firsthand experience. It combines product context, an in-use moment, and a clear message in her natural on-camera style.
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$800
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