My core community is 70 % women, 16-34, scattered across the US, UK, Canada and Australia. They’re “conscious scrollers”: they care about ingredients, carbon footprints, price-per-wear and authenticity before they tap “add to cart.” 45 % are students or early-career professionals who want luxury-for-less hacks. 30 % are young parents looking for clean, time-saving swaps. 25 % are micro-entrepreneurs running Depop/Etsy side-hustles who need DIY branding tips. They trust my “zero-fluff” reviews, triple-checked stats and before/after receipts. Engagement peaks at 8-10 p.m. local time, long-form saves outperform likes 3:1, and 1 in 4 followers DM me purchase receipts within 48 h of a post—proof of conversion, not just reach.

Paid partnerships (deliverables + usage rights + whitelisting): Fenty Beauty – Shade-match reel + GRWM TikTok (1.8 M views, 22 % sales lift reported via Shopify). Patagonia – 5-part “Worn Wear Upcycle” series; achieved 4× average save rate and 6 k new email leads for their trade-in program. HelloFresh – “Budget Student Meals” challenge; 14 % CTR on swipe-up, 9 k conversions in 30 days. Adobe Express – 3-piece carousel tutorial + live demo; drove 11 k new trials, top-performing creator asset in Q2 ’24. Gymshark – Inclusive sizing campaign; 1.3 M impressions, 42 k code redemptions, featured on their global homepage. Gifting / seeding (no fee, honest review): Dove, Cocokind, Rare Beauty, Sol de Janeiro, Lululemon, REI, Sonos, Notion, Moleskine. Whitelisting & spark-ad rights: I routinely grant 30-day whitelisting for all paid content and can re-activate top posts for dark-posting up to 180 days.