I’ve partnered with hundreds of brands across TikTok and Instagram, primarily in the food and beverage, beauty, and wellness spaces. Notable food and beverage collaborations include Simple Mills, OLIPOP, Painterland Sisters, Jamba, Van Leeuwen, Purely Elizabeth, LesserEvil, Mela, Zevia, Fruit Riot, and Oura, along with beauty partners such as Sephora. I’m especially passionate about working with female-owned and female-centered businesses, including Inchstones, which supports children with autism, and Better After Baby, a postpartum wellness app. These partnerships allow me to create authentic, high-performing content that aligns with my values while delivering thoughtful, engaging storytelling to my audience.

Sweets by Sa appeals primarily to celebration-focused women and gift-givers who value thoughtful details, beautiful presentation, and convenience. My audience is largely women ages 24–44 who are planning birthdays, showers, holidays, and small events, as well as individuals looking for meaningful, elevated gifts for friends, family, coworkers, or clients. They are visual-first buyers who want desserts that feel personal and premium, and they often turn to me when they want to make an occasion feel special without the stress of doing it themselves. This audience discovers Sweets by Sa through Instagram, TikTok, and word-of-mouth, and they are drawn to behind-the-scenes content, customization options, and aesthetically polished final products. They value reliability, clear communication, and the handmade touch of a women-owned small business. Because of this, my followers trust my taste and recommendations, making my platform a strong fit for brands in baking, food, entertaining, gifting, and lifestyle categories that align with celebrating life’s moments in a thoughtful, elevated way.