My audience is primarily women ages 18–35 who are interested in beauty, skincare, makeup, self-care, lifestyle products, fashion, and relatable everyday content. They enjoy authentic recommendations, honest reviews, tutorials, routines, and entertaining content that feels like advice from a friend rather than a traditional advertisement. My content style focuses on building trust through personality, storytelling, and real-life product experiences. My audience values discovering new products that fit into their daily routines and appreciates creators who provide genuine opinions and engaging demonstrations.

I have had the opportunity to collaborate with a variety of recognizable brands across beauty, skincare, wellness, oral care, technology, and lifestyle categories. My previous brand partnerships include Aveeno, SACHEU Beauty US, Listerine, ColourPop Cosmetics, JLab, Kitsch, and Maybelline New York. Through these collaborations, I have created authentic, engaging content including product demonstrations, reviews, tutorials, lifestyle-focused content, and social media videos designed to connect with audiences while showcasing the brand’s products naturally. I focus on creating content that feels genuine and relatable while still highlighting key product benefits, helping brands build trust and create stronger connections with their customers.