Midlife and Wellness Creator
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Shar Khursigara Midlife and Wellness Creator
Shar Khursigara | Milton, ON, Canada
Former advertising exec turned UGC creator. I create content using the exact consumer psychology frameworks I used for Fortune 500 brands. I spent almost 20 years building a career in advertising, excelling at techniques I'm now purposely unlearning—on camera and in real time.
I document my midlife career burnout, my ADHD diagnosis in my 40s, perimenopause, and the yoga practice that's supposed to fix it all (but doesn't).
Talking-head, direct-to-camera, no fluff. If your brand exists in any of these spaces (midlife women, ADHD, perimenopause, burnout recovery, wellness, yoga), I make content that sounds like the group chat, not an ad.
Packages
1 TikTok Video (45 Seconds)
$150
High-converting UGC video created by a former 20-year Advertising VP.…See More
3 TikTok Videos (45 Seconds)
$350
3 high-converting UGC videos designed for ad A/B testing. Includes co…See More
3 TikTok Videos (45 Seconds)
$550
Premium paid social bundle for scaling brands. Includes 3 high-conver…See More
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250k
Average Views
5.0%
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5 Reviews ·
4.9
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December 2023
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December 2023
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FAQ
Who is your audience?
My audience consists primarily of Gen X and elder Millennial women (ages 30–55) based in North America. They are high-earning, educated consumers who prioritize wellness, quality lifestyle products, and professional growth. Many are neurodivergent, particularity high-functioning and late-diagnosed ADHD and AudHD. As a former Advertising VP, I don't just speak to an audience, I understand their purchasing psychology. Whether posting to my channel or creating UGC for yours, my content is engineered to build deep trust and drive conversions with a mature, high-intent demographic that traditional Gen Z creators struggle to reach.
What brands have you worked with?
While new to the UGC creator space, my 20-year corporate advertising career was spent developing campaigns and creative strategies for top-tier global brands. My agency-side commercial experience includes working directly with major names across CPG, retail, finance, and entertainment, including Nestlé (KitKat, Häagen-Dazs, Perrier), PepsiCo (Tropicana, Quaker Chewy), MolsonCoors (Molson, Coors Light, Miller Lite), WINNERS / TJX Canada, Tangerine Bank, CIBC, NBCUniversal, Wonderbrands (Wonder bread, D’Italiano, Country Harvest), and Lakeview Wine Co. I bring this exact Fortune 500 brand rigor, brief comprehension, and professional compliance standard to every single UGC project I produce.
$150
High-converting UGC video created by a former 20-year Advertising VP. Includes concept development, professional scriptwriting, 1 round of revisions, 1 organic post on my channel OR organic publishing rates for your brand, 30 days of paid ad usage rights. No raw files.
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$150
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