Gen X Healthy Aging Creator Sharing Wellness Tips for Audiences 50+

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Sheryl Worthington Gen X Healthy Aging Creator Sharing Wellness Tips for Audiences 50+

Sheryl Worthington | Auckland, AUK, New Zealand

0.0k Followers

Warm, relatable UGC creator from New Zealand creating authentic, high-converting content that feels like a trusted recommendation from a friend. A wife, mum to tween and teen boys, and dog mum to my Chihuahua sidekick. I bring a real-life, family-first perspective with a slightly sassy, down-to-earth tone. My content is natural, believable, and curiosity-driven, designed to connect with everyday audiences through genuine storytelling, lifestyle moments, and brand-friendly recommendations that feel personal, not too polished, and easy to trust.

Packages

1 UGC Product Video

$250

STARTER PACKAGE One video. Multiple ways to make it work. Perfect f…See More

3 UGC Product Videos

$600

GROWTH PACKAGE More content. More creative. More ways to find what w…See More

5 UGC Product Videos

$1,000

CAMPAIGN PACKAGE Perfect for brands wanting a bank of authentic UGC …See More

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Analytics

1.5M

Followers

250k

Avg. Reels views

Audience Location

United States 60%

United Kingdom 20%

Brazil 10%

Other 10%

Audience Age

By age group

16%

13–17

62%

18–24

18%

25–34

35–44

45–64

Audience Gender

Distribution of their Instagram audience.

Female 70%
Male 30%

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Portfolio

5 Reviews ·

4.9

Communication

Timeliness

Satisfaction

Brand

December 2023

Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

Brand

December 2023

Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.

FAQ

What brands have you worked with?

My audience is predominantly women in their 40s, 50s and beyond who are juggling work, family, hormones, pets and approximately 47 open tabs in their brain. They’re interested in natural wellness, healthy aging, anti-aging, supplements, skincare, food, fitness, home, lifestyle and products that make everyday life easier, better or more fun. They don’t want perfection and scroll past the 20-somethings telling them about anti-aging and wrinkle products. They respond to honest experiences, practical solutions and recommendations from someone they can relate to. They’re curious, engaged and willing to invest in products that genuinely solve a problem or bring a little more joy and ease to everyday life - whether they know about the product yet or not!

Who is your audience?

$250

STARTER PACKAGE One video. Multiple ways to make it work. Perfect for brands wanting authentic, ready-to-use UGC without jumping straight into a larger content package. You'll receive: • 1 fully edited UGC video • 2 alternate hooks for testing what stops the scroll • 2 alternate CTAs for testing what gets people clicking • Captions/text on screen where appropriate • 1 round of revisions • 1-month usage rights The alternate hooks and CTAs are variations of the same core video, giving you multiple creative combinations to test from one piece of content. My style is natural, conversational and slightly sassy - think recommendation from a friend over FaceTime. Want more content to play with? Every campaign is different, so I'm always happy to chat about what your brand needs.

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How does it work?

$250

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