My audience is mainly Gen Z and young adults who enjoy Desi lifestyle, beauty, fashion, and relatable Punjabi/Hindi content. Most of my followers are from India, Pakistan, and Canada, with a strong engagement from male audiences who enjoy aesthetic edits, soft glam visuals, and personality-driven content. I create short-form videos focused on fashion, makeup, confidence, relatable brown girl experiences, trending audio edits, and lifestyle content. My audience connects with expressive visuals, feminine aesthetics, and modern South Asian culture. I have built an engaged community across TikTok and Instagram through consistent posting, relatable content, and high-performing aesthetic reels.

I have worked with beauty and skincare brands through gifted collaborations and promotional content creation. I recently collaborated with iUNIK for skincare content and product promotion. My content style works especially well for beauty, skincare, fashion, accessories, and lifestyle brands because I focus on visually appealing edits, authentic reactions, and engaging short-form videos tailored for TikTok and Instagram audiences. I am open to both UGC and long-term brand partnerships