A relatable mum sharing insights and humor
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As the creative mind behind Small Steps with Alice, I specialize in parenting and lifestyle content designed to make family life easier and more enjoyable. My platform offers a treasure trove of relatable, engaging resources, from simple, fun kids' activities to delicious, family-friendly recipes. I share parenting humor, organization hacks, and honest motherhood experiences that resonate with my audience. Practical and rooted in everyday life, my content is approachable for all families. I collaborate with brands in the family, food, and lifestyle sectors to create impactful organic social media content that connects with parents seeking inspiration and support.
Packages
All
Instagram
TikTok
1 Instagram Photo Feed Post
$300
3 Instagram Stories
$300
1 Instagram Reel (30 Seconds)
$500
1 TikTok Video (30 Seconds)
$220
3 TikTok Stories
$300
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Analytics
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
Audience Location
Audience Age
Audience Gender
Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 920,000 across the globe.
FAQ
What brands have you worked with?
Shoes & Sox, HelloFresh, Yoto, OMF, CheChirp, Mimi Haircare, JustPrintIt 3D, Baby Bunting
Who is your audience?
My audience is mostly made up of mums aged 25–40 with toddlers and primary school-aged children who are navigating busy family life and looking for practical ways to make parenting feel more manageable.
They are time-poor, often overwhelmed, and highly engaged with content that offers simple solutions, relatable humour, and realistic ideas they can implement immediately.
Most are:
Busy parents managing school, childcare, meals, and household routines
Looking for ways to save time and reduce stress
Interested in budget-friendly products and everyday family solutions
Actively purchasing family, food, household, and kids-related products
Seeking content that feels authentic, honest, and achievable
My audience engages strongly with:
Low-effort kids activities
Family-friendly recipes and snack ideas
Parenting humour and real-life moments
Household and organisation hacks
Products that make daily life easier
$300
or
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How does it work?$300
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