Motherhood, Health & Wellness | RN and Lactation Consultant
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Kathryn Rutherford Motherhood, Health & Wellness | RN and Lactation Consultant
Kathryn Rutherford | Toronto, ON, Canada
Hey mama! I’m Kathryn—mom to three wild little ones, all 4 and under, based in Toronto. If my house is messy, my coffee is cold, and someone is crying over a blue cup, it’s just Tuesday.
I don’t take myself too seriously, but I do take my family’s sanity seriously. I create casual, unstaged, scroll-stopping UGC that feels like a quick chat with a trusted friend over coffee.
Whether it’s a brilliant mom hack, a functional parenting tool, or a family wellness find, I show how products genuinely fit into the chaotic, beautiful reality of raising tiny humans.
Let’s make content that doesn’t feel like an ad—let’s make content parents actually trust.
Packages
3 UGC Product Photos
$75
3–5 high-quality aesthetic product photos.
1 UGC Product Video (45 Seconds)
$150
15–60 second vertical video (TikTok/Reels format), edited, with voice…See More
3 UGC Product Videos
$400
3 distinct videos, 15-60 seconds, edited with voiceover.
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.2m across the globe.
FAQ
Who is your audience?
The Core Demographic: Expectant mothers, new moms, and parents of infants/toddlers (typically aged 22 to 38).
Their Emotional State: Overwhelmed, exhausted, highly protective, and looking for answers. They are actively filtering out fake, overly polished "Instagram-perfect" advice.
What makes them buy: Relatability + Credentials. When a new mom sees me, she sees a peer who is in the trenches of motherhood with her. When she hears I am an RN and IBCLC, her guard drops because she knows she can trust my safety and product recommendations.
What brands have you worked with?
Recents: Made With Local, FloatBuds, The Oat Company, Mia Bijoux, Apris, Lazaros, Cocktail Bomb Shop
$75
3–5 high-quality aesthetic product photos.
or
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$75
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