Promote with Kathryn Rutherford (@socially_kathryn) | User Generated Content Influencer | Collabstr
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Motherhood, Health & Wellness | RN and Lactation Consultant

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Kathryn Rutherford Motherhood, Health & Wellness | RN and Lactation Consultant

Kathryn Rutherford | Toronto, ON, Canada
Instagram logo 0.0k Followers
Hey mama! I’m Kathryn—mom to three wild little ones, all 4 and under, based in Toronto. If my house is messy, my coffee is cold, and someone is crying over a blue cup, it’s just Tuesday. I don’t take myself too seriously, but I do take my family’s sanity seriously. I create casual, unstaged, scroll-stopping UGC that feels like a quick chat with a trusted friend over coffee. Whether it’s a brilliant mom hack, a functional parenting tool, or a family wellness find, I show how products genuinely fit into the chaotic, beautiful reality of raising tiny humans. Let’s make content that doesn’t feel like an ad—let’s make content parents actually trust.

Packages
User Generated Content logo
3 UGC Product Photos
$75
3–5 high-quality aesthetic product photos.
User Generated Content logo
1 UGC Product Video (45 Seconds)
$150
15–60 second vertical video (TikTok/Reels format), edited, with voice…See More
User Generated Content logo
3 UGC Product Videos
$400
3 distinct videos, 15-60 seconds, edited with voiceover.
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Analytics
1.5M
Followers
250k Average views per Reel across recent posts.
Avg. Reels views

Audience Location

United States 60%
United Kingdom 20%
Brazil 10%
Other 10%

Audience Age

By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64

Audience Gender

Distribution of their Instagram audience.

  • Female 70%
  • Male 30%
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Portfolio

5 Reviews  ·  4.9
Communication
5
Timeliness
5
Satisfaction
5
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.2m across the globe.
Brand
December 2023
5
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.2m across the globe.

FAQ

Who is your audience?

The Core Demographic: Expectant mothers, new moms, and parents of infants/toddlers (typically aged 22 to 38). Their Emotional State: Overwhelmed, exhausted, highly protective, and looking for answers. They are actively filtering out fake, overly polished "Instagram-perfect" advice. What makes them buy: Relatability + Credentials. When a new mom sees me, she sees a peer who is in the trenches of motherhood with her. When she hears I am an RN and IBCLC, her guard drops because she knows she can trust my safety and product recommendations.

What brands have you worked with?

Recents: Made With Local, FloatBuds, The Oat Company, Mia Bijoux, Apris, Lazaros, Cocktail Bomb Shop

$75
3–5 high-quality aesthetic product photos.
or
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$75
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