Beauty and Lifestyle Content Creator
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Softform Beauty and Lifestyle Content Creator
Softform | Toronto, ON, Canada
creating soft, lifestyle-led content
still life, everyday rituals and quiet moments shot with warmth and intention.
capturing beauty and wellness brands to capture products the way they’re actually used, not staged.
muted tones, natural light and thoughtful composition.
Packages
1 Instagram Story
$50
One vertical story-format photo or shot clip, ideal for quick and cas…See More
1 Instagram Photo Feed Post
$65
One high-quality styled photo for your feed with a soft, lifestyle-le…See More
1 Instagram Reel (10 Seconds)
$90
A short (10–15 sec), softly-styled video, ideal for slow product pans…See More
3 Instagram Photo Feed Posts
$165
A cohesive 3-photo set from one shoot, ideal for building out multipl…See More
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.2m across the globe.
FAQ
Who is your audience?
Those who value quiet, intentional living with soft aesthetics, considered spaces, and everyday rituals such coffee, skincare, and self-care.
Drawn to beauty, home and wellness content that feels real and lived-in rather than overly polished or performative. An appreciation for editorial-style photography and muted, warm tones.
What brands have you worked with?
Content has been organically featured/reposted to Instagram Stories by brands including HydroJug, Joyburst, Silk Canada, Rise Kombucha and Majestic Elegance Resort, along with local restaurants and coffee shops. Hospitality reposts include Minami, Emfasis and Tribeca Coffee.
I’ve also styled and photographed products from Salt & Stone, Summer Fridays, The 7 Virtues and more with examples in my portfolio. I’m now looking to build formal paid partnerships with brands whose aesthetic i align with.
$50
One vertical story-format photo or shot clip, ideal for quick and casual produce highlights
or
Negotiate a Package
$50
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