Teaching home cooks to think differently about dinner.
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Dan Leo Teaching home cooks to think differently about dinner.
Dan Leo | Melbourne, VIC, Australia
0.0k Followers
Former chef with 15+ years of kitchen experience, now teaching home cooks how to build better meals without relying on recipes or rigid meal plans.
My content focuses on the Chef's Matrix, a system that breaks any meal into five building blocks: base, protein, sauce, vegetable, and finish. I teach people how to think through a weeknight dinner rather than follow a recipe step-by-step.
My audience is food-interested home cooks, primarily in the US, Canada, and Australia, who are stuck eating the same meals on rotation and want a real framework to break out of it.
I post cooking Reels on Instagram with 100K followers, a 334K monthly reach, and 14.4% engagement, covering meal building, sauce direction, batch prep, and fridge improv, with an Asian-inspired fusion lean.
Packages
1 Instagram Story
$80
One Instagram Story with your product featured naturally in context. …See More
1 Instagram Reel (60 Seconds)
$800
One 60-second cooking Reel with your product integrated naturally int…See More
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
Home cooks aged 35 to 50, primarily in the US, Canada, UK and Australia. Food-interested but stuck in a dinner rut. They follow me to learn how to think about cooking differently, not for recipes. High engagement, highly responsive audience.
$80
One Instagram Story with your product featured naturally in context. Includes a tracked link. Content sent for approval before posting.
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How does it work?$80
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