Football and Marketing
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Mayara Santos Football and Marketing
Mayara Santos | London, LND, United Kingdom
I'm Mayara Soares, founder and director of ARA, a FIFA-licensed athlete representation agency operating between Brazil and the UK. I represent athletes, manage their image rights and commercial deals, and build strategic partnerships that put players in front of the right clubs and brands.
My content takes you inside the work: the matchday experience — what it's actually like to be at the stadium, in meetings, and on the ground; educational content for players — what athletes need to understand about contracts, image rights, and building a career that lasts beyond the pitch; and travels — the deals, the rooms, and the brand partnerships I'm building as I move between markets.
This is representation done with intention, not convention.
Packages
3 Instagram Stories
$100
Sequence of stories with brand tagged and call to action added
1 Instagram Reel (60 Seconds)
$100
One reel in collab with the brand, for use of image rights of 30 days
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
Who is your audience?
Galera da Bola
What brands have you worked with?
Players and athletes, clubs, commercial partners industry peers
$100
Sequence of stories with brand tagged and call to action added
or
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$100
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