Lifestyle beauty creator
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Jenay Richards Lifestyle beauty creator
Jenay Richards | Atlanta, GA, United States
I'm Jenay, aka @theoriginalspicethegod — an Atlanta-based beauty DIY creator and mom of a toddler. My whole thing is "Save Your Coins": salon-quality hair, nails, lashes, and skincare at home without the salon prices. I post silk press routines, press-on nail tutorials, lash cluster application, brightening skincare for dark spots, plus real mom life. My content is raw, conversational, and relatable — no fake aesthetics, just real results real women can actually follow. My audience trusts me because I only promote what I genuinely use.
Packages
All
TikTok
UGC
1 TikTok Video (30 Seconds)
$100
One sponsored TikTok video posted to @theoriginalspicethegod (6.4K fo…See More
1 UGC Product Video
$75
One authentic 30-60 second UGC video featuring your product — unboxin…See More
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews ·
4.9
Brand
December 2023
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Brand
December 2023
Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
What brands have you worked with?
New to brand partnerships and currently in active conversations with beauty and lifestyle brands. Open to gifted PR and paid collaborations in beauty DIY, hair care, nails, skincare, and family content.
Who is your audience?
My audience is 88% women, mostly ages 25-34 — real women doing their own beauty at home. They're moms, working women, and beauty lovers who want salon results without salon prices. They follow me for honest routines they can actually copy. 63.9% of my TikTok traffic comes from search, which means people are actively looking for the exact tutorials I make — silk press maintenance, press-on nails, lashes, and brightening skincare.
$100
One sponsored TikTok video posted to @theoriginalspicethegod (6.4K followers, 88% women ages 25-34, 159K+ views in the last year). At-home beauty DIY, hair care, press-on nails, skincare, or mom life — real routine, real results, my "Save Your Coins" style. Includes 1 revision. Posted within 10 days of receiving the product. Organic reposting rights included.
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$100
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