My audience is primarily women in their 20s–50s who are interested in fashion, beauty, and personal growth, but are moving away from trend-driven content toward something more intentional. They are drawn to a softer, more refined aesthetic and are interested in how style connects to emotion, identity, and daily life. Many of them are navigating transitions in their lives and are looking for content that feels calming, relatable, and thoughtful rather than overwhelming. They appreciate minimalism, elevated basics, and products that feel both beautiful and functional. They are also highly engaged with lifestyle content that focuses on feeling good, not just looking good.

I’ve collaborated with beauty and lifestyle brands on TikTok through aesthetic, lifestyle-driven content that focuses on how products feel and integrate into daily routines. My approach is to present products in a natural and elevated way, highlighting both their functionality and emotional appeal, rather than traditional promotional content. Brands: Good America, Quince, En Route, and Korean beauty brands