I’ve had the pleasure of working with several renowned brands, including: • Bosch Tools – Reviewing and showcasing their tools. • Mirka Abrasives – Using their products for a range of woodworking applications. • Starbond Glue – A trusted adhesive in many of my projects. • MileIQ – User-generated content and multiple renewals showcasing their mileage software. • Jobber – Using their software to manage and streamline my business. • Ice Epoxy – Exclusively using their high-quality epoxy in my projects. • CANCAM CNC – Utilizing their CNC and CO2 laser machines for precision work. These collaborations have allowed me to enhance my craftsmanship and share valuable insights with my audience.

1. Homeowners • Why They Engage: • My work inspires homeowners by showing how custom woodworking can transform their spaces into something functional and beautiful. • I share ideas and examples that make the process relatable and aspirational. • They trust me as a skilled artisan who can create bespoke pieces tailored to their needs. 2. Interior Designers • Why They Engage: • I showcase how my custom woodworking integrates seamlessly into a variety of design styles, helping designers bring their visions to life. • I position myself as a reliable collaborator who values precision, creativity, and meeting deadlines. • My behind-the-scenes content highlights my attention to detail and craftsmanship, building trust and confidence. 3. Small Business Owners/Commercial Clients • Why They Engage: • I demonstrate how custom woodworking can elevate their business spaces, helping them stand out and reflect their brand identity. • My work balances functionality with aesthetics, making it a practical and stylish solution for their needs. • By showing examples of past projects, I help them envision how I can solve their specific challenges. 4. Gift Shoppers • Why They Engage: • I offer personalized, meaningful items that make perfect gifts for special occasions, and I share stories that show the emotional value of my creations. • My content highlights the care and effort I put into each piece, making the gift feel extra special. • Seeing happy clients with their custom items builds trust and excitement around what I can create. 5. DIY Enthusiasts & Hobbyists • Why They Engage: • They look to me for inspiration, admiring my creativity and dedication to woodworking. • I share tips, process videos, and behind-the-scenes content that provides value to those interested in learning or improving their own skills. • My passion for the craft resonates with their own love for woodworking, creating a connection. Overall Appeal • Authenticity: I’m passionate about my craft, and I take pride in creating high-quality, meaningful pieces. That authenticity shines through in everything I do. • Storytelling: I love sharing the stories behind my projects, the process of bringing ideas to life, and the joy my work brings to clients. • Relatability: My focus on creating solutions for real needs—whether it’s custom furniture, unique gifts, or branded commercial pieces—keeps my work relevant and engaging. By sharing my skills, my process, and the stories behind my creations, I connect with people who value creativity, quality, and authenticity. That’s what keeps them coming back for more.