40+ UGC Creators for Beauty, Wellness, and Lifestyle Brands
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Susan 40+ UGC Creators for Beauty, Wellness, and Lifestyle Brands
Susan | Boston, MA, United States
0.0k Followers
0.0k Followers
0.0k Followers
I’m a 40+ Gen X UGC creator focused on beauty, wellness, skincare, lifestyle, and relatable everyday content for women in midlife. I create authentic, conversion-focused short-form videos that feel natural, trustworthy, and approachable rather than overly polished or salesy.
My audience connects with realistic routines, honest product experiences, and practical lifestyle content from a relatable Gen X perspective. I specialize in talking-head videos, voiceovers, product demos, wellness routines, unboxings, and scroll-stopping hooks designed for TikTok, Reels, and paid ads.
Packages
All
Amazon
TikTok
UGC
1 Amazon Photo
$100
1 Amazon Video
$250
1 TikTok Video
$175
Authentic short-form UGC designed for Reels, TikTok, and paid ads. In…See More
1 TikTok Story
$175
Authentic short-form UGC designed for Reels, TikTok, and paid ads. In…See More
1 UGC Product Photo
$100
1 UGC Unboxing
$250
Authentic short-form UGC designed for Reels, TikTok, and paid ads. In…See More
1 UGC Video Ad
$250
Authentic short-form UGC designed for Reels, TikTok, and paid ads. In…See More
1 UGC Product Video
$250
Authentic short-form UGC designed for Reels, TikTok, and paid ads. In…See More
1 UGC Testimonial/Review
$250
Authentic short-form UGC designed for Reels, TikTok, and paid ads. In…See More
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Analytics
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1.5M
Followers
250k
Average views per Reel across recent posts.
Avg. Reels views
Audience Location
United States
60%
United Kingdom
20%
Brazil
10%
Other
10%
Audience Age
By age group
16%
13–17
62%
18–24
18%
25–34
4%
35–44
1%
45–64
Audience Gender
Distribution of their Instagram audience.
- Female 70%
- Male 30%
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Portfolio
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5 Reviews · 
4.9
4.9
Brand
December 2023
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Brand
December 2023
5Brand left a 5 star review. Sign up now to unlock real reviews for over 1.3m across the globe.
FAQ
What brands have you worked with?
I’ve created UGC and product-focused content for beauty, wellness, skincare, and lifestyle brands including Laura Geller, ProCase, DIME Beauty, INNBEAUTY Project, Earthling Co, Wellah, Oakcha, Bellavita, and additional TikTok Shop and Amazon affiliate brands. My work includes product demos, talking head videos, voiceovers, unboxings, wellness content, beauty routines, and conversion-focused short-form video content designed for TikTok, Instagram Reels, paid ads, and social campaigns.
Who is your audience?
My audience is primarily women 35+ and Gen X consumers who connect with authentic, relatable beauty, wellness, skincare, and lifestyle content. I create content that feels natural, trustworthy, and approachable rather than overly polished or heavily scripted. My audience responds well to realistic product demonstrations, wellness routines, mature skin beauty content, and honest lifestyle-focused recommendations. I specialize in creating short-form content that helps brands connect with real consumers through relatable storytelling and conversion-focused hooks.
$100
or
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