Audience is primarily women 16-30 who enjoy relatable lifestyle content centered around beauty, self-care, femininity, faith, fashion, and everyday routines. I create content that feels authentic and conversational, which allows my audience to connect with me on a personal level rather than feeling like they are watching a traditional advertisement.

I have experience creating UGC and promotional content for both digital and consumer-focused brands across lifestyle, home, beauty, and social media campaigns. Some of the brands and campaigns I’ve worked with include: • Versace — Participated in a Mother’s Day campaign promoting fragrance and beauty products through lifestyle-focused content creation. • MNML — Created lifestyle and product-focused content showcasing the brand’s laundry pods in a relatable, everyday routine format designed for short-form social media. • TYWORD — Produced promotional content for a digital product campaign focused on storytelling, audience engagement, and relatable user experience. • Jams — Created trend-driven TikTok content centered around the viral “Hallelujah” trend to increase engagement and align with current platform culture and audience behavior. Through these collaborations, I’ve gained experience creating authentic talking-head videos, trend-based TikTok content, product demonstrations, lifestyle integrations, voiceovers, and conversion-focused UGC tailored for modern social media audiences.