My audience is primarily young women and university students who are interested in lifestyle, beauty, natural hair, self-improvement, productivity, wellness and navigating young adulthood. My content speaks especially to girls who enjoy relatable, realistic content around balancing university, personal goals, fitness, beauty and everyday life. I also create natural hair and hair-growth content, particularly for women with textured hair who are interested in length retention, low-maintenance routines and finding practical ways to care for their hair without making it a full-time job. For my student and productivity content, I appeal to students who want realistic motivation, study routines, organisation, productivity tools and accountability rather than overly perfect “that girl” content. My audience also enjoys beauty and beginner-friendly content, including learning makeup, trying products and figuring out what actually works. Overall, my community is made up of young women who enjoy personality-driven, relatable and visually engaging content that feels like following a real person through her goals, experiments and everyday life.

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