My audience is primarily women who are interested in approachable, affordable beauty and skincare. I create content for women who want to look and feel their best without needing to be a professional makeup artist or spend a fortune on products. My content focuses on beginner-friendly makeup tutorials, skincare routines, product recommendations, shade matching, GRWMs, and realistic everyday beauty. I especially connect with women who appreciate simple, easy-to-follow techniques and want to discover products they can realistically incorporate into their own routines. My audience is primarily U.S.-based women, with a strong presence among women ages 25–44. My content is designed to feel relatable, encouraging, and authentic while still being polished enough for brands to use in marketing and advertising.

I have experience creating beauty and skincare content featuring brands such as Maybelline, e.l.f. Cosmetics, NYX Professional Makeup, L’Oréal Paris, Thayers, Club MAC, Milani, COSRX, Good Molecules, and other beauty brands. My content experience includes product demonstrations, shade matching, makeup tutorials, skincare routines, GRWMs, product discovery, and beginner-friendly beauty education. I’m also actively building relationships with beauty brands for UGC, paid social content, and creator partnerships.