Absolutely — this makes your audience much more distinctive than simply “women interested in lifestyle content.” I’d position them like this: My audience is predominantly women aged 25–40 who are building a beautiful, meaningful life while still wanting it to feel real and attainable. They’re drawn to aesthetic but lived-in homes, beauty, fashion, lifestyle, travel, motherhood and products that genuinely add value to everyday life. They want to feel inspired by someone they can relate to and trust, and they value my honest opinions, recommendations and real-life experiences. They love getting an insight into life as a content creator — the behind-the-scenes, business journey, opportunities, growth and reality of building a creative career. They’re also drawn to positive mindset, ambition and personal growth, and want encouragement to believe bigger, pursue their own goals and create their dream life rather than settling for the life they think they’re supposed to have. At the heart of my audience are women who want to be inspired without feeling disconnected from reality — they appreciate a beautiful, elevated home that still feels lived in, relatable everyday moments, genuine recommendations and the feeling that they’re following someone whose journey they can see themselves in.

Farmers, GHD, SharkNinja, Glassons, Maybelline, L’Oréal Paris, CeraVe, Garnier, Chemist Warehouse, Dyson, Antipodes, Rimmel London, Bobbi Brown, Kerastase Springfree Trampoline, Kmart