My audience primarily consists of young women who are interested in beauty, skincare, haircare, fashion and lifestyle. They include students, young professionals and young adults who enjoy discovering new products, exploring personal style and finding inspiration for their everyday lives. They are particularly interested in skincare routines, makeup, natural haircare, healthy hair growth, fashion inspiration, GRWM content, self-care and aesthetically pleasing lifestyle content. My content appeals to an audience that values authenticity, creativity, honest product experiences and relatable recommendations. They enjoy discovering products that complement their beauty routines, personal style and everyday lifestyle. While my content has a strong appeal to a Nigerian and wider African audience, my creative direction and content are also relevant to international audiences, particularly English-speaking markets across the UK, US and Canada.

I've had the opportunity to collaborate with skincare brands Mary & May and IUNIK, as well as Nigerian hair brand Pee Luxury Hair. My experience includes creating beauty-focused content that showcases products and communicates their features and user experience in an authentic and engaging way.