My audience is primarily U.S.-based (86%+), with a strong concentration in Vermont and the broader New England region. They are highly engaged with content focused on local experiences, travel, food, and lifestyle. My audience skews female (67%) and older than typical TikTok audiences, with a strong presence in the 35–44 and 45+ age ranges. This makes them more likely to have disposable income and actively seek out travel, dining, and experience-based recommendations. They respond especially well to story-driven content that highlights places to visit, stay, and explore, making my platform a strong fit for tourism, hospitality, and local business partnerships.

I have organically featured a variety of Vermont-based businesses and experiences on my platform, including Hangry Hogg and Glazed VT, as part of my everyday lifestyle and local exploration content. These features have been unpaid and creator-led, but have consistently performed well with my audience, which is highly engaged with local food, experiences, and businesses. I am currently expanding into paid brand partnerships and collaborations, building on this proven content style and audience response.