Fashion, Home & Beauty for Women 40+
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Jennifer Leal Fashion, Home & Beauty for Women 40+
Jennifer Leal | Miami, FL, United States
0.0k Followers
0.0k Followers
0.0k Followers
I'm an interior designer and content creator in South Florida, and I've partnered with Virgin Voyages, TikTok, Lux Unfiltered, Polite Society, and more. The Jen Edit covers fashion, home, and beauty for women over 40.
Because I design interiors for a living, your product gets styled and shot in a real home with good natural light. My audience is women 40+ who are established, spend real money, and know exactly what they want. They buy what I recommend, and I only recommend what I'd actually buy. I'm also an Amazon Influencer with an active storefront, an LTK creator, and on ShopMy.
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TikTok
UGC
1 TikTok Video
$595
A native TikTok video built for the platform, not a reposted Reel.
I…See More
1 UGC Product Video
$355
Content I create for you to post on your own channels. Nothing goes t…See More
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Instagram
TikTok
YouTube
1.5M
Followers
250k
Average Views
5.0%
Engagement
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Audience Age
Audience Gender
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December 2023
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FAQ
Who is your audience?
My audience is women in their 40s, 50s, and beyond — roughly 11.7K on Instagram and 27.6K on TikTok.
They are established. Careers built, homes owned, kids older or grown. This is the demographic with the highest disposable income and the least content made for it, and that is exactly why they are loyal. They have been overlooked by brands for years, and they notice when someone speaks to them directly.
They come to me for three things: fashion that works on a real body, home and interior decisions, and beauty formulated for mature skin. Because I am a licensed interior designer, they treat my home recommendations as professional advice rather than an opinion, and my home content consistently outperforms everything else I make.
They are not impulse shoppers. They research, they read reviews, and they ask questions in my comments before they buy. But once they trust a brand, they repurchase and they tell their friends. My most requested content is always "what are you buying again" — that is the kind of audience this is.
What brands have you worked with?
Recent paid partnership: Virgin Voyages.
I am also an Amazon Influencer with an active storefront and an LTK creator, so I am regularly driving purchases across fashion, home and beauty in both ecosystems.
I am selective about who I work with. I only take on brands I would genuinely use myself, which is the reason my recommendations convert instead of getting scrolled past. The categories I work in are fashion, home and interiors, and beauty and wellness.
$595
A native TikTok video built for the platform, not a reposted Reel.
Included:
• Concept and hook written for TikTok's pacing
• Filming, editing, and color grading
• Voiceover narration
• Posted to my TikTok with your product credited
• 6 months organic usage on your channels
Built around the formats that actually perform for me — the honest edit, the styled result, the thing worth the money.
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