My audience is made up of people who enjoy lifestyle content that feels like they’re experiencing life alongside me, rather than watching something that was manufactured for content. They appreciate stories that unfold naturally, with all the little details, detours and imperfections that make an experience feel real. I share many sides of my life - beauty, skincare, wellness, travel, food, going out, work, music, relaxation, experiences and everyday moments - so I intentionally keep my content broad rather than placing myself in one narrow niche. What connects my audience isn’t one particular interest; it’s an appreciation for personality, curiosity, good storytelling and seeing life through someone else’s perspective. They’re people who enjoy discovering products, places and experiences organically, and who are more likely to connect with something when they can see how it actually fits into a real person’s life. For me, the best stories aren’t necessarily the ones with a perfect structure; they’re the ones that feel true to the experience. That’s the kind of relationship I have with my audience: I invite them into my world, and when I genuinely love something, they get to discover it with me.

Kechi Obi, Bubble, ALT. Fragrances, ROCCABOX, FemFresh, OUDED By OT, ForAzari, Sachi, Bubble, and more.