My audience is overwhelmingly women — 91% — and mostly 45 and older: 32.5% are 45-54, 30.9% are 55-64, and another 22% are 65+, meaning 85% of everyone watching is 45 or up. They're almost entirely U.S.-based (85%). These are people navigating their own version of midlife — job loss, single parenting, tight budgets, life not going the way anyone planned — which is exactly why the channel resonates. That connection shows up in the numbers: 68% of my viewers are returning viewers, not one-time scrollers. And I hold an 11%+ sustained engagement rate, well above the 2–5% average for lifestyle channels — this is a community that comments and comes back, not a passive audience. Worth flagging for brand fit specifically: beyond personal finance, my audience shows very high interest in real estate, residential properties, and credit & lending — so brands in those categories are a genuine fit here too, not just the usual lifestyle advertisers.

Be the first!!!